Features

Logo Concept

There are eight Xs in LXVE, so it's really LXXXXXXXXVE, and each one embodies the heart of the brand’s mission: live life for the love. In this context, X symbolizes the unknown—the variable, the game-changer, the key player in the game. It also represents the cross, turned on its side.

Interestingly, there are eight laces on an official NFL football. If you tilt each X by 45 degrees, it becomes a +, echoing the laces and adding deeper meaning. These laces are essential: quarterbacks rely on them to get a solid grip after the snap, adjusting their hold before throwing or handing off the ball. Even though there is a popular grip throughout each era of football, yet, each quarterbacks grip the ball a little differently.

That’s what the eight Xs stand for—unity through difference. The same football, with the same eight laces, can create infinite possibilities on the field. It gives rise to iconic plays, legendary players, and breathtaking moments. Just like the game itself, LXVE celebrates individuality, faith, and the shared love of football.

 

 

Design Concept

At LXVE, products are more than just apparel—they're expressions of ideas and insight. To communicate its message with clarity and impact, LXVE embraces a design philosophy that blends minimalism, elegance, and power through purposeful illustrations.

The Classic Collection is where mindset shapes design, and strength is woven into every thread. On the front, a simple phrase delivers a clear and intentional message. On the back, bold words radiate strength and conviction. Completing the design is the signature X logo placed on the right side of the back—a subtle reminder that you are exactly where you need to be.

 

Product Concept

Beyond design, sustainability and environmental responsibility are fundamental to every product we make at LXVE. We’re committed to reducing our environmental impact at every step of the process.

1. Fabric – We use 100% cotton, a natural and  biodegradable material,  that’s gentle on your skin and the planet.

2. Printing – Our manufacturing partners use certified eco-friendly inks that meet environmental safety standards.

3. Packaging – All packaging is made from recycled materials, reducing waste and supporting circular use.

These choices reflect our commitment to producing apparel that not only looks good but also supports a healthier planet. By combining natural fibers with eco-friendly printing and recycled packaging, LXVE stands for style with purpose—because we believe fashion should empower both people and the planet.

At LXVE, it's not just about what you wear—it’s about how it’s made.